Stop Posting Like It's 2022

If you’ve been feeling like the rules changed again and nobody sent you the update... you’re not wrong. Something shifted and it’s worth paying attention to.

The short version is this: people find you through short video, they decide if they trust you through medium content, and they actually buy or commit through long form. So if you’re only doing one of those you’re only catching people at one point in their decision and missing them everywhere else.

Here’s what that looks like in practice right now...